________ occurs when a company introduces additional items in a given product category under the same brand name, such as new flavours, forms, colours, ingredients, or package sizes.
A line extension
A product mix
Interactive marketing
Service variability
Service intangibility

Question

Quizplus · Accepted Answer

The Answer of ________ occurs when a company introduces additional items in a given product category under the same brand name, such as new flavours, forms, colours, ingredients, or package sizes.
A line extension
A product mix
Interactive marketing
Service variability
Service intangibility

________ Occurs When a Company Introduces Additional Items in a Given