While advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference, brands are not maintained by advertising but by ________.
marketing experience
line extensions
brand experience
product mix
word-of-mouth elements
Correct Answer:
Verified
Q25: In order to be recognizable brand images
Q26: The words "Coca-Cola", the unique shape of
Q27: Branding helps consumers in many ways.Which of
Q28: Jerry recently bought a Sony Bravia HD
Q29: Consumers view a brand as an important
Q31: A _ is a name, term, sign,
Q32: A consumer just bought a new smartphone
Q33: Brand managers are responsible for, and to
Q34: Brand advocacy begins with _.
payment
an idea
a touchpoint
trust
a
Q35: A _ involves the use of a
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