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Michelle Is Describing Her Vision of the Company Brand to Her

Question 95

Essay

Michelle is describing her vision of the company brand to her vice president.The same brand is described by an employee to a friend.The descriptions and definitions are completely different.This is because __________.
one of them is wrong
both are wrong
brands can't be described
no two people perceive a brand in exactly the same way.A brand is not real.
executives are cut off from the front line staff

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no two people percei...

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