The Chevrolet Prism and Toyota Corolla are the same car, made on the same assembly line by the same people, using the same parts, and have the same warranty.Yet, the baseline model of the Toyota Corolla sells for $250 more than its counterpart.We can conclude that Toyota Corolla has __________.
lower brand equity
higher brand equity
better distribution networks
a better advertising agency
better strategic alliances
Correct Answer:
Verified
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