To create brand advocates some brand managers try to make __________ part of the brand story.
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Q126: Brands must be maintained by advertising, promotions
Q127: Brand _ is an important part of
Q128: A brand name can be better positioned
Q129: The fundamental asset underlying brand equity is
Q130: The text tells a story of a
Q131: Advocacy starts close to _ .
Q132: A good brand _ should suggest something
Q133: Scenario
Selman & Saks, a maker of men's
Q135: Consumers view a brand as an important
Q136: Scenario
Selman & Saks, a maker of men's
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