Dollar General profitably appeals to families with more modest means. The retailer's approach is most likely referred to as ________.
A) mass distribution
B) cost leadership
C) consumer-generated marketing
D) target marketing
E) undifferentiated marketing

Question

Quizplus · Accepted Answer

Dollar General's strategy of appealing specifically to families with more modest means is an example of target marketing, where the company focuses on a specific segment of the market.

Dollar General Profitably Appeals to Families with More Modest Means