The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction is referred to as ________.
A) perceived-value management
B) societal marketing
C) customer relationship management
D) partner relationship management
E) enterprise resource planning

Question

Quizplus · Accepted Answer

The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction is referred to as customer relationship management (CRM). Perceived-value management, societal marketing, partner relationship management, and enterprise resource planning are all related but refer to different concepts and processes.

The Overall Process of Building and Maintaining Profitable Customer Relationships