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Ritz-Carlton Is Fervently Dedicated to Anticipating Customers' Slightest Needs

Question 53

Multiple Choice

Ritz-Carlton is fervently dedicated to anticipating customers' slightest needs. Without ever asking, they seem to know when customers want a king-size bed, non-allergenic pillow, extra body gel or the blinds open upon arrival. An amazing 95 percent of departing guests report that their stay has been a truly memorable experience. This is an example of ________.


A) customer delight
B) customer lifetime value
C) customer equity
D) customer share
E) customer-perceived value

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