For the past nine years, PepsiCo's Doritos brand has held a "Crash the Super Bowl" contest in which it invites 30-second ads from consumers and runs the best ones during the game. This is an example of ________.

Question

Quizplus · Accepted Answer

The "Crash the Super Bowl" contest held by PepsiCo's Doritos brand is an example of consumer-generated marketing, as it invites consumers to create and submit their own 30-second ads for the brand to potentially run during the Super Bowl.

For the Past Nine Years, PepsiCo's Doritos Brand Has Held