Jupiter Steel is the chief provider of metals to Greystone Motors. Greystone Motors has two models of cars - one for commercial and regular consumers and another for professional car racing teams. Greystone Motors has designated dealers to sell its commercial cars to consumers, while racing cars are sold directly to the racing teams. In such a distribution channel, which of the following would be considered a horizontal conflict?

Question

Quizplus · Accepted Answer

A horizontal conflict occurs between two entities in the same level of a distribution channel. Therefore, a conflict between two Greystone Motors car dealerships would be considered a horizontal conflict. The other options involve conflicts between entities in different levels of the distribution channel, or between entities that are not directly related to the distribution of Greystone Motors' cars.

Jupiter Steel Is the Chief Provider of Metals to Greystone