Selective distribution is a strategy in which ________.
A) more than one, but fewer than all, willing intermediaries are used by a seller
B) products are stocked in as many outlets as possible by a seller
C) products are not sold through intermediaries but directly to customers from producers
D) all willing intermediaries are given rights to sell a product
E) common household goods are preferred over luxury products by intermediaries

Question

Quizplus · Accepted Answer

Selective distribution is a strategy in which a company selects a limited number of retailers to distribute their products. This means that more than one, but fewer than all, willing intermediaries are used by a seller. This strategy is often used for premium or luxury products where exclusivity is important, or for products that require specialized knowledge or customer service.

Selective Distribution Is a Strategy in Which ________