________ is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of the producer's merchandise.
A) Horizontal price fixing
B) Horizontal integration
C) Full-line forcing
D) Direct marketing
E) Disintermediation

Question

Quizplus · Accepted Answer

Full-line forcing is a practice in which a producer requires a dealer to carry or sell its whole product line in exchange for the right to sell a popular product or brand. It's a type of vertical integration where a producer tries to maximize the distribution of its entire product line through one dealer. It can help in brand building, increasing distribution channels, and reducing competition. However, it can also lead to the restriction of dealer freedom and potential antitrust violations.

________ Is a Practice Whereby a Producer Agrees to Sell