Bateman Gray Motors sells the cars it produces using dedicated dealers who only sell Bateman Gray's products at their outlets. What kind of marketing strategy has Bateman Gray adopted with its car dealers?

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Bateman Gray Motors has adopted the strategy of exclusive dealing with its dedicated dealers who only sell Bateman Gray's products at their outlets. This means that these dealers have a contractual agreement with the company to exclusively distribute its products and not carry products from any other competitor brands. This helps the company to control the distribution of its products, reduce competition, and maintain brand exclusivity in the market.

Bateman Gray Motors Sells the Cars It Produces Using Dedicated