________ builds around what P&G calls the "First Moment of Truth" - the critical three to seven seconds that a shopper considers a product on a store shelf.
A) Internal marketing
B) Sole sourcing
C) Warehousing
D) Test marketing
E) Shopper marketing

Question

Quizplus · Accepted Answer

Shopper marketing is the practice of creating targeted promotional campaigns that build around the shopper's experience and focus on influencing them at the point-of-purchase. It aims to win over new customers, increase shopper loyalty, and improve brand recognition in the retail environment. Shopper marketing builds around the critical three to seven seconds that a shopper considers a product on a store shelf, also known as the "First Moment of Truth."

________ Builds Around What P&G Calls the "First Moment of Truth