________ creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

Question

Quizplus · Accepted Answer

Omni-channel retailing refers to the integration of various channels such as in-store, online, and mobile shopping, creating a seamless cross-channel buying experience. Shopper marketing refers to understanding the buying behavior of consumers in-store, while test marketing involves testing a new product or marketing strategy in a specific market. Online marketing focuses on promoting products or services through online channels, while consolidation marketing refers to the merger or acquisition of companies to increase market share.

________ Creates a Seamless Cross-Channel Buying Experience That Integrates In-Store