Which term refers to a giant specialty store with a very deep assortment of a particular product line?
A) category killer
B) convenience store
C) factory outlet
D) department store
E) independent store

Question

Quizplus · Accepted Answer

A category killer is a store that specializes in one or a few merchandise categories, carrying a deep product assortment and competitive prices. The term refers to the store's ability to dominate a product category and "kill"/eliminate smaller competitors by offering a superior shopping experience and selection. Examples of category killers include stores such as Best Buy (electronics), Toys "R" Us (toys), and Home Depot (home improvement).

Which Term Refers to a Giant Specialty Store with a Very