Retail convergence most likely leads to ________.
A) reduced differentiation
B) reduced competition
C) increased sales
D) increased profit margins
E) reduced advertising costs

Question

Quizplus · Accepted Answer

Retail convergence refers to the tendency of retailers from different categories to sell similar products in order to attract a broader range of customers. This often leads to reduced differentiation among products and services, as retailers may end up offering similar items in terms of quality, price, and features. As a result, customers may find it harder to distinguish between different brands and choose between them.

Retail Convergence Most Likely Leads to ________