Wayne Wholesaling fulfills many channel functions for its customers. The company mainly focuses on helping retailers to train their salespeople, improve store layouts, and set up inventory control systems. Based on this description, which channel function is provided by Wayne Wholesaling?
A) buying and assortment building
B) selling and promoting
C) risk bearing services
D) market information services
E) management services and advice

Question

Quizplus · Accepted Answer

Wayne Wholesaling is primarily concerned with providing management services and advice to retailers, such as training salespeople and improving store layouts, which falls under the category of management services.

Wayne Wholesaling Fulfills Many Channel Functions for Its Customers