As with other types of marketers, a primary goal in wholesaling is to ________.
A) match competitors' strategies
B) establish a greater number of locations
C) build value-adding customer relationships
D) hold prices constant
E) maintain the status quo

Question

Quizplus · Accepted Answer

Building value-adding customer relationships is a primary goal for wholesalers as they need to provide tailored product offerings, prompt deliveries, and personalized attention to establish long-term partnerships with retailers and other customers. This helps in building trust, loyalty, and repeat business, ultimately leading to increased sales and profitability. Matching competitors' strategies, establishing a greater number of locations, holding prices constant, or maintaining the status quo may not necessarily help wholesalers achieve their primary goal of creating value for customers.

As with Other Types of Marketers, a Primary Goal in Wholesaling