Lush Lawns, a new landscaping company, uses the same logo and shade of green in all forms of communication including its online ads, truck signage, Web site, and business cards. Which technique is being used by Lush Lawns to promote its business?

Question

Quizplus · Accepted Answer

Lush Lawns is using integrated marketing communications by ensuring consistency in its branding through various forms of communication. This helps in building a strong brand image and enhances brand recall.

Lush Lawns, a New Landscaping Company, Uses the Same Logo