Surf's Up, a family-owned business, offers a free surf lesson with the purchase of any surfboard over $200 during the month of May. This is an example of which promotion mix element?

Question

Quizplus · Accepted Answer

This is an example of sales promotion, which involves offering incentives to customers to encourage them to make a purchase. In this case, the free surf lesson serves as an incentive for customers to purchase a surfboard over $200.

Surf's Up, a Family-Owned Business, Offers a Free Surf Lesson