The ________ method of setting an advertising budget typically overlooks how promotion affects sales.
A) affordable
B) percentage-of-sales
C) objective-and-task
D) competitive parity
E) adaptive-control

Question

Quizplus · Accepted Answer

The affordable method sets the budget based on what the company thinks it can afford, without considering the impact of promotion on sales.

The ________ Method of Setting an Advertising Budget Typically Overlooks