Starbucks has signed a contract with a television production company to have its brand featured prominently in a new situation comedy about empty nesters. The conditions of the agreement state that the situation comedy will feature only the Starbucks brand of coffee. What kind of advertising technique is being used in this example?
A) geofencing
B) advertainment
C) product placement
D) vertical integration
E) subliminal advertising

Question

Quizplus · Accepted Answer

This is an example of product placement, which involves featuring a brand prominently within a TV show, movie, or other media content. In this case, Starbucks is paying to have their brand of coffee be the only one featured in the situation comedy.

Starbucks Has Signed a Contract with a Television Production Company