A company that sells only one product line to one industry with customers in many locations would typically use a ________.

Question

Quizplus · Accepted Answer

A territorial sales-force structure would be best in this situation because it allows for salespeople to be assigned to specific geographic territories and focus on building relationships with customers in those locations. This is more efficient and effective than a product or customer sales-force structure, which may require salespeople to have knowledge and expertise across multiple products or industries. The market sales-force structure is used when selling different products to different markets, so it is not best suited for this situation. A complex sales-force structure is typically used in situations where selling requires specialized knowledge and skills, which is not necessary in this case.

A Company That Sells Only One Product Line to One