GE employs different sales forces within different product and service divisions of its major businesses. For example, within GE Infrastructure, the company has separate sales forces for aviation, energy, transportation, and water processing products and technologies. GE has most likely adopted a ________ sales-force structure.

Question

Quizplus · Accepted Answer

GE has separate sales forces for different product divisions, indicating a product-based sales-force structure.

GE Employs Different Sales Forces Within Different Product and Service