Shopard publishes FBerry, America's longest running fashion magazine, from one central location in Los Angeles. FBerry is the only product that Shopard handles. The magazine is bought by millions of readers in the United States and Europe. Which type of sales-force structure is most appropriate for Shopard? Why?

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The Answer of Shopard publishes FBerry, America's longest running fashion magazine, from one central location in Los Angeles. FBerry is the only product that Shopard handles. The magazine is bought by millions of readers in the United States and Europe. Which type of sales-force structure is most appropriate for Shopard? Why?

Shopard Publishes FBerry, America's Longest Running Fashion Magazine, from One