In which step of the selling process does a salesperson learn as much as possible about a prospective customer before making a sales call?

Question

Quizplus · Accepted Answer

The preapproach is the step where a salesperson learns about the prospective customer before making a sales call. This includes research on their needs, interests, preferences, and background information. This information helps the salesperson to personalize the sales pitch and build a rapport with the customer.

In Which Step of the Selling Process Does a Salesperson