In which step of the selling process does a salesperson set call objectives?

Name: In which step of the selling process does a salesperson set call objectives?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In the preapproach step of the selling process, a salesperson sets call objectives, researches the prospect, and prepares for the sales presentation. This step is crucial for planning how to approach the prospect and what goals to achieve during the sales call.

In Which Step of the Selling Process Does a Salesperson