In which of the following steps of the selling process does a salesperson seek out, clarify, and overcome any customer disapproval to buying?

Question

Quizplus · Accepted Answer

Handling objections is the step in the selling process where a salesperson seeks out, clarifies, and overcomes any customer disapproval to buying. This involves listening actively to the customer's objections, empathizing with their concerns, addressing each objection individually, and providing solutions or evidence to refute their objections.

In Which of the Following Steps of the Selling Process