A toothpaste manufacturer that bands two products together, selling two for the price of one, is using which type of consumer promotion tool to build short-term sales?

Question

Quizplus · Accepted Answer

Price packs involve offering customers more for the same price, such as a buy-one-get-one promotion. In this case, the toothpaste manufacturer is offering two products for the price of one, which is a common price pack strategy used to increase short-term sales.

A Toothpaste Manufacturer That Bands Two Products Together, Selling Two