Digital coupons are the slowest growing coupon segment because consumers are concerned about privacy issues and spamming.

Question

Quizplus · Accepted Answer

According to recent studies, digital coupons are actually one of the fastest growing coupon segments. The slowest growing segment is actually print-at-home coupons. While privacy concerns and spamming can be a factor for some consumers, it is not the overall reason for the slow growth of print-at-home coupons.

Digital Coupons Are the Slowest Growing Coupon Segment Because Consumers