How has the Internet most likely affected direct and digital marketing?
A) The time taken by marketers to reach customer segments has increased.
B) The role of technology has become less intense.
C) The expenditures on direct and digital marketing have increased.
D) The growth of digital sales has seen a significant downturn.
E) The number of mass marketing forms has expanded.

Question

Quizplus · Accepted Answer

The Internet has provided marketers with new opportunities for direct and digital marketing, leading to an increase in expenditures in these areas. The ability to reach a wider audience through digital channels has also contributed to this growth.

Additionally, the Internet has allowed for more targeted and personalized marketing efforts, with data analysis and customer segmentation becoming essential tools for digital marketers. This has shifted the focus away from mass marketing forms, as companies seek to connect with consumers on an individual level.

How Has the Internet Most Likely Affected Direct and Digital