Which of the following is true of viral marketing?

Question

Quizplus · Accepted Answer

Viral marketing is a form of marketing where consumers voluntarily promote a brand or product by sharing it with their friends and family (like spreading a virus). It is often called "word-of-mouth" marketing in the digital age.

B, C, D, and E are not accurate descriptions of viral marketing. B refers to technical issues, C involves invasion of privacy, D describes marketing automation, and E refers to inventory management, none of which are related to viral marketing.

Which of the Following Is True of Viral Marketing