Clenzo is a company that provides house cleaning services in major urban and suburban areas. Marketers at Clenzo developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers at Clenzo are using techniques to facilitate ________.

Question

Quizplus · Accepted Answer

The marketers at Clenzo are using humorous video content with the intention of users sharing it with their friends and colleagues, which is characteristic of viral marketing. Direct-mail marketing, catalog marketing, contextual advertising, and display advertising do not fit the description of the promotion described in the scenario.

Clenzo Is a Company That Provides House Cleaning Services in Major