Which aspect of niche online social networks makes the medium most appealing to marketers?
A) They help marketers target the best undifferentiated market segment.
B) They are used by a majority of Internet users in the United States and overseas.
C) They cater to the needs of small communities of like-minded people.
D) They guide organizations on how to set up social media networks.
E) They allow marketers to control the conversations on the network.

Question

Quizplus · Accepted Answer

Niche online social networks cater to small communities of like-minded people. This makes them appealing to marketers because they can more easily target a specific audience with their advertising and marketing messages. By reaching a highly specific audience, marketers can potentially generate more targeted leads and conversions.

Which Aspect of Niche Online Social Networks Makes the Medium