Which of the following is an example of inbound telemarketing?
A) Sterrns Media advertises its services by sending letters to potential customers and prompting them to contact the firm through a toll-free number.
B) Sterrns Media purchases customer information and later cold calls these customers to generate potential leads.
C) Sterrns Media spends a lot of time and effort to train its sales force to call businesses and inform them about its B2B products.
D) Sterrns Media utilizes interactive cable systems to enable customers to obtain product information by using their TV remotes.
E) Sterrns Media airs advertising programs called infomercials to attract viewers and get them to order products from its Web site.

Question

Quizplus · Accepted Answer

Inbound telemarketing involves attracting or inviting potential customers to contact the company, as seen in option A where Sterrns Media encourages potential customers to reach out to them through a toll-free number.

Which of the Following Is an Example of Inbound Telemarketing