Technologies such as interactive cable systems, Internet-ready smart TVs, and smartphones and tablets allow consumers to use their TV remotes, phones, or other devices to obtain more information or make purchases directly from TV ads. This is referred to as ________ advertising.
A) virtual world
B) interactive TV
C) direct-response TV
D) podcast
E) e-catalog

Question

Quizplus · Accepted Answer

This type of advertising is known as interactive TV advertising, as it allows viewers to interact with the content of TV ads using their devices to get more information or make purchases directly.

Technologies Such as Interactive Cable Systems, Internet-Ready Smart TVs, and Smartphones