Asiana, a fragrance manufacturer located in France, markets its products to the North American and Asian countries through independent distributors. In this case, Asiana has entered into international markets through ________.

Question

Quizplus · Accepted Answer

Indirect exporting refers to selling goods to a domestic intermediary who in turn exports the products. In this case, Asiana is selling its products to independent distributors who are responsible for marketing them in North America and Asia. This is a form of indirect exporting, as Asiana is not directly exporting its products to these markets.

Asiana, a Fragrance Manufacturer Located in France, Markets Its Products