Which of the following is an advantage of licensing?
A) The licensee is not required to invest money in the business.
B) The licensor has more control over the licensee than it does in its own operations.
C) The licensee gains recognition without having to develop a product from scratch.
D) The licensor earns profits without having to share its intellectual property with anyone.
E) The licensor faces no threats of competition from the licensee after the contract ends.

Question

Quizplus · Accepted Answer

Licensing allows a company to gain recognition and expand market visibility without having to develop a product from scratch. This can be a significant advantage as it saves time, effort and capital investment in R&D. It also enables a company to quickly enter new markets with an established brand name.

Which of the Following Is an Advantage of Licensing