Companies often form ________ ventures to merge their complementary strengths in developing a global marketing opportunity.
A) licensing
B) direct investment
C) joint ownership
D) management contracting
E) contract manufacturing

Question

Quizplus · Accepted Answer

Joint ventures involve the formation of a new business entity by two or more companies, combining their expertise and resources to achieve joint goals. This fits with the idea of merging complementary strengths for a global marketing opportunity. Licensing, direct investment, management contracting, and contract manufacturing all involve different forms of collaboration, but may not provide the same level of shared control and shared risk as joint ventures.

Companies Often Form ________ Ventures to Merge Their Complementary Strengths