Chips of Joy, a leading chocolate chip cookie manufacturer, has decided to use the same marketing strategy approaches and marketing mix worldwide for all of its brands. The only change that will be made is language translation on the various packaging. Chips of Joy is using a(n)________ marketing strategy.

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The company is using a standardized global marketing strategy by using the same marketing approaches and marketing mix worldwide for all of its brands. The only change that will be made is language translation on the various packaging.

Chips of Joy, a Leading Chocolate Chip Cookie Manufacturer, Has