Which sustainable marketing principle emphasizes building long-run consumer engagement, loyalty, and relationships?

Question

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Customer value marketing is the sustainable marketing principle that emphasizes building long-run consumer engagement, loyalty, and relationships. It focuses on delivering superior customer value and satisfaction to establish a strong relationship with customers, increasing their loyalty and engagement with the brand. This results in long-term profitability for the company. The other principles do not specifically emphasize building relationships and engagement with consumers.

Which Sustainable Marketing Principle Emphasizes Building Long-Run Consumer Engagement, Loyalty