Firms expect to make money on repeat business because
A) they think they can put one over on their customers.
B) all firms are monopolists.
C) firms have more power than customers.
D) the management of the firm expects both the firm and their customers to be made better off by their exchange.

Question

Quizplus · Accepted Answer

Firms expect to make money on repeat business because they expect to provide a valuable product or service that satisfies the needs of the customer, creating a positive experience for the customer. This positive experience builds trust and loyalty, encouraging the customer to return to the firm for future transactions. The management of the firm expects both the firm and their customers to be made better off by their exchange, resulting in a mutually beneficial long-term relationship.

Firms Expect to Make Money on Repeat Business Because