Which of the following products would the electronics company CypressSound classify as a cash cow in its BCG matrix?
A) Cyan - a cell phone that is designed for music lovers and has a very low market share in a market that is growing steadily
B) Boosh - a home entertainment system that has a strong market share in a market that is likely to expand in the future
C) Xpress - an MP3 player that has a high market share in a market that is not expected to grow significantly
D) AutoPlay - a car audio system that has a high market share in a market that has been growing constantly
E) Unipress - a CD player that has a very low market share in a market that is shrinking rapidly
Correct Answer:
Verified
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