Which of the following best describes the value chain of a company?
A) the collection of businesses and products that make up the company
B) profits earned by the cash cows and stars in the company's business portfolio
C) touchpoints at which a company or brand interacts with its consumers
D) the series of departments that design, produce, market, deliver, and support the company's products
E) a network made up of the company, its suppliers, and its distributors working together to deliver customer value

Question

Quizplus · Accepted Answer

The value chain of a company refers to the series of departments that design, produce, market, deliver, and support the company's products. This includes all the activities involved in bringing a product or service from conception to market and post-sale support.

Answer: E
 While D is also a good option, the more complete answer is E, which highlights that the value chain includes the entire network made up of the company, its suppliers, and its distributors working together to deliver customer value. This perspective acknowledges the importance of collaboration and coordination between different actors in the value creation process.

Which of the Following Best Describes the Value Chain of a Company