A firm's marketing department must partner with other company departments to produce superior value for customers.

Question

Quizplus · Accepted Answer

Marketing cannot create superior value for customers on their own. They need to work with other departments such as sales, operations, and customer service to understand customer needs and deliver products or services that meet those needs. Collaboration across departments allows for a holistic approach to creating customer value.

A Firm's Marketing Department Must Partner with Other Company Departments