At John Deere, thousands of people both inside and outside the organization make decisions about target segments, branding, product development, pricing, promotion, and distribution. They talk with engineering about product design, advertising agencies about ad campaigns, and large retailers like Lowe's about quality offerings. This is an example of ________.
A) marketing planning
B) marketing standards
C) marketing control
D) marketing strategy
E) marketing implementation

Question

Quizplus · Accepted Answer

This scenario exemplifies marketing implementation, which involves putting marketing strategies and plans into action to reach desired goals. The description covers various activities and collaborations across different departments and with external partners, all of which are key aspects of implementing a comprehensive marketing plan.

At John Deere, Thousands of People Both Inside and Outside