Marketing ROI measures the profits generated by investments in marketing activities.

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Marketing ROI (return on investment) is a key performance indicator that measures the financial return generated by marketing investments. It compares the costs of marketing initiatives to the sales revenue or profits they generate, and helps organizations evaluate the effectiveness and efficiency of their marketing campaigns. A positive ROI indicates that a marketing activity has generated more money than it cost, while a negative ROI means that the activity has resulted in a loss. Therefore, measuring marketing ROI is essential for making informed decisions about resource allocation and optimizing marketing strategies.

Marketing ROI Measures the Profits Generated by Investments in Marketing