By using celebrities to promote a product,a firm is attempting to:

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By using celebrities to promote a product, a firm is attempting to send a signal to consumers, increase repeat customers, and ultimately increase sales. Celebrities have a significant influence on consumer behavior, and their endorsement can create a positive association with the brand, leading to increased sales and brand loyalty. Additionally, the use of celebrity endorsements can signal to consumers that the product is of high quality and worth purchasing, ultimately increasing sales.

By Using Celebrities to Promote a Product,a Firm Is Attempting