Marketing intermediaries supply resources needed by a company to produce its goods and services.

Question

Quizplus · Accepted Answer

Marketing intermediaries are not suppliers of resources needed to produce goods and services. Instead, they facilitate the exchange process between the company and its customers or other stakeholders. Examples of marketing intermediaries include wholesalers, retailers, agents, and brokers, who may help with distribution, promotion, pricing, market research, or other aspects of the marketing mix.

Marketing Intermediaries Supply Resources Needed by a Company to Produce